DJ superstar Sasha is launching abrand new label called emFire, the imprint will be an exclusive outlet for his own material, which has been co-produced with his renowned DJ collective that includeds Charlie May and Duncan Forbes of Spooky and Barry Jamieson of Evolution. Together they go by the moniker COMA, a pseudonym that also provides the title for the first release.
The label will focus on digital and vinyl and feature a strong, continuous graphic foundation; running from release to release, a color-coded, graded spectrum will marry to a numeric sequence ala Circulation. Insect, best known for their recent work with Banksy, are handling the art direction.
True to his word, three forthcoming Sasha tracks will be released as a limited, one-sided 'etched' 12" and across digital retail outlets (Beatport, DJDownload, iTunes, etc.) on a monthly basis, starting with the aforementioned 'Coma' in November. Stay tuned to djsasha.com for further information.