With WME, Pete signs, develops and represents electronic acts, as well as creating and programming electronic music events. The rational behind Insiders is to create an even platform for these artist, and to break through the norm, and challenge promoters and venues to allow them to curate something eclectic with electric. Let’s face it, good dance music, is just that at the core, no matter what the beat is. As the Figurehead of WME, Pete Tong is connecting with the promoters for the new generation of dance fans. This past CMJ Pete Tong launched a most celebrated and memorable debut for Insiders featuring Soulwax, The Whip, , Rob Da Bank and a host of others. The media went crazy over Insiders:
Insiders is your coolest ticket for your get down n' dirty dancing featuring the nastiest beats your ears will hear and your souls will thank us for in 2009., Berlin-based beat masters Booka shade, Bowiesque dance-rockers Late of the Pier, and two very different DJs whom we admire will be premiering their live bands Kissy Sell Out and Damian Lazarus.
What Pete brings to the club experience by curating his mixes for the dancefloor he takes one step further and curates the live stage with groundbreaking talent. And in the same vein, he’s created the Tong Factor with Beatport, an on going A&R project for up and coming producers which he plays on his essential mix and distributes on his “White Label”, a digital label created by Beatport.
Most of all we know Pete Tong as one of the most Popular djs both on the airwaves (Around 1,000,000 people listen live to his Friday night ‘Pete Tong Show’ on BBC Radio 1 – the UK’s flagship radio station Pete's Friday night show is consistently one of the most popular Radio 1 shows on the , beaten only by the long-standing Essential Mix) AND on the dancefloor: Pete’s UK reside, , ncy Wonderland is the most popular night at the legendary Ministry Of Sound, constantly sold out. Wonderland takes over Ibiza’s Eden every Friday night with an amazing array o f the word’s best DJs as guests spanning the summer months from June 5 – September 25.
So you got to ask yourself, who are you going to trust to put on one hell of a dance show? Pete Tong!
La Zona Rosa
Wednesday, March 18, 2008