$Free with RSVP/ Doors at 5:00 PM
SAN FRANCISCO, CA – Flux represents the ever-evolving landscape the electronic music industry faces today. On October 1st, the Flux Summit, a single evening event featuring a discussion of the most timely "it" topic combined with a mixer and a music review session, debuts its first event at Pyramind in San Francisco. This free event (with RSVP) is a first of its kind on the West Coast, combining DJs, producers, music industry professionals, , gear & software companies, and electronic music enthusiasts together under one roof to discuss topics affecting them today and shaping tomorrow.
We are pleased to announce the discussion topic for our first Flux Summit will be “21st Century PR & Marketing for Independent Labels and Artists.” The topic will be moderated by Tomas Palermo (ForwardEver Media, Managing Editor WireTapMag.org, DJ on KUSF), and will be a Q&A discussion with experts examining the best ways to promote artists and labels. The discussion will cover effective marketing and promotion campaigns, online tools, how to engage media outlets, what methods are relevant these days, and what a decent campaign should cost. The discussion will also touch on digital promo servicing, web presence, social networks as well as the differences between doing PR independently and using professional services.
The Flux Summit has partnered with some of the Bay Area’s premier electronic brands including LovEvolution (formerly known as LoveFest), TestPress SF, and Pyramind. In addition to the discussion and mixer, an integral part of the summit is the TestPress music review session. Started in 2005, TestPress is a music review session that enables DJs, producers and artists to gain instant feedback on their music from top industry experts. Play your tracks for the audience, get critiqued by the panel of reviewers and let the audience vote on their favorites. Tracks reviewed from each TestPress are eligible for inclusion in the annual year end TestPress compilation released on Epiphyte Records. It’s also no coincidence that the Flux Summit falls a few days before SF’s heralded LovEvolution. This is so attendees heading up early can join the conversation of the electronic music industry before they let loose in the music.
If that wasn’t enough, the summit has added software demonstrations by audio electronics company PreSonus (www.presonus.com) to the agenda – you can catch the demos anytime between 6:00pm – 7:30pm in the HD Studio at Pyramind. PreSonus will be demonstrating its new Studio One Pro and Studio One Artist DAW software for Mac OS X and Windows XP/Vista. Demonstrations will take place throughout the evening so you can check out the discussion, mingle at the mixer and still catch up on the latest PreSonus software at anytime during the night. There is truly something for everyone in the electronic music industry at the debut Flux Summit.
With the music industry rapidly changing and so much uncertainty surrounding the ability to operate a successful business, Flux was created to encourage interaction and open up discussion on emerging trends. Although the Flux Summit is a free event, RSVP is required. Capacity is limited. Don’t miss this opportunity to get involved on October 1st.
ODA, Terrorbird Media, IDC & Om Records artist, J Boogie Confirmed as Panelists for Flux Summit 001 Discussion
Panelists for the discussion “21st Century PR & Marketing” have been confirmed for Flux Summit 001 which takes place click here to get register.at Pyramind in . Flux Summit is free, but RSVP is required. If you haven’t already RSVP’d,
The discussion is a Q&A that looks at the best ways to promote labels and artists. Effective marketing and promotion campaigns, tools, how to engage media outlets, who is relevant these days, and what it should cost are just some of the topics that will be covered. Case studies and new tools will be showcased.
Audience participation will be encouraged for this discussion so get your questions ready.
Confirmed Panelists are:
Leeor Brown (Terrorbird Media, SF-LA)
Leeor Brown is a lead publicist at Terrorbird Media, an innovative independent music marketing company based in SF, LA and NY. Based in Los Angeles, he also recently(in March) launched a new imprint called FoF Music(aka Friends of Friends) which aims to change the way labels conceive and release albums/music.
Matt Wright (IODA)
Matt Wright currently works at IODA, overseeing promotional marketing partnerships and maintaining relationships with online retailers such as Insound, Other Music, and Lala. He managed the Portland, Oregon-based band for 5 years — helping them transition from relatively unknown local band to nationally touring Sub Pop recording artist — before transitioning to his current band Web Guru/#1 Fan/General Input Giver role. Before starting at IODA, Matt ran a small music PR company called Matt Wright PR, handling print and online press campaigns for the likes of , Tomlab, and Cex. Before that he worked with Gang of Four bassist Dave Allen at now-deceased online music retailer OEbase.com.
Steffen Franz (IDC)
Steffen Franz launched Independent Distribution Collective in 2004 and since then has grown the company from 9 labels to over 250 labels with close to 300 releases in less than 5 years. In addition to launching a physical distribution company, which now includes both digital, film, DVD distribution and music licensing for TV and Film, Steffen has also developed services like “InstantDistro” a turnkey marketing and promotion service, and “A La Carte Management” which helps advance the independent music community and educate developing artists.
J-Boogie (Producer, SF – TBC, )
San Francisco resident and world-renowned DJ/producer J-Boogie has continued to challenge the boundaries of the music world across genres, styles, languages and borders throughout his 15-year career. This truly unique artist speaks to his listeners through a diverse musical language that he has created, integrating various techniques and including dub, soul, hip–hop, reggae, funk, Latin, afro-beat, bhangra, dancehall, disco, electro and house. Constantly revolutionizing the game, creating new sounds, and always keeping fans on their feet, J-boogie has and continues to lift music to its full potential through his distinct approach and one of a kind style.
The panel is being moderated by music industry veteran, Tomas A. Palermo. Tomas has logged 20-plus years in the music business as a DJ, writer, editor and music consultant, and also worked in music retail, distribution and media. He’s the former editor at XLR8R Magazine (1999-2005) and currently contributes to that publication, SF Bay Guardian, WireTapMag.org, and his own blog, ForwardEver. He produces music as Double Identity, runs the Voltage Music label, co-hosts a weekly radio show on KUSF 90.3 FM and DJs clubs.
Tomas, along with our panelists, will bring their knowledge to the Flux Summit for a lively discussion on how artists and labels can maximize their message and increase their fan base.
Here is the full press release again:
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